By Peter Luck, Business and Operations Director, ROCC
At this year’s ROCC Strategic Advisory Board (R-SAB), I spoke openly about something I know many of us are feeling: work has gotten significantly harder. Despite the promises of digital transformation, many of us in the housing sector are feeling overworked, overwhelmed, and under-supported.
We’re hearing the same thing from you—our peers and partners in housing. You’re expected to do more with less, juggle never-ending emails, prioritise countless streams of instant messaging, attend meetings that seem to run on forever and navigate fragmented systems that dictate your day instead of supporting it. Technology was supposed to simplify our work lives. So why does it feel like it’s made them more complex?
It’s time to flip the script on software
When I started working in technology, we didn’t have the internet, email was in its early stages and normally for internal use only. We had no mobile apps and phones were used to phone people only. And yet, in many ways, work was simpler and easier. Today, we’ve integrated advanced systems across housing, but many of them demand that we adapt to them, instead of the other way around.
Our collective mission should be clear: software must make your life easier—not harder. Every time we consider a new feature or a new service, we need to ask: Will this reduce your workload? Will this free up time and energy?
The call to “consumerise” housing technology
Think back 30 years. The most advanced tech lived in the workplace. Now, it’s the opposite. At home, we’ve got intelligent assistants, one-tap services, and AI-driven tools. At work? Not so much.
This is the idea behind our drive to consumerise housing technology. We need to:
- Prioritise user experience. Make housing tech feel as intuitive as Netflix or Amazon Echo and as easy to use as WhatsApp.
- Decentralise control. Give front-line users power and autonomy to shape the tools they use.
- Support individual working styles. No two people work exactly the same way—all software should adapt to you, not the other way around.
In short: people first. Always.
A new chapter for housing tech
Our vision for the next generation of ROCC solutions is CoreOne. A solution that is not just utilising AI but is designed and built around AI.
Imagine this: instead of opening up your laptop and logging into systems to get updates, you ask CoreOne, “What’s going on with maintenance in Tower Hill?” And it tells you—clearly, concisely, on any device, from anywhere.
With CoreOne, we’re designing a platform that:
- Talks to you like a colleague.
- Suggests actions based on AI analysis.
- Works with you through chat, voice, or traditional interfaces.
- Lets you work from wherever you need to be.
CoreOne is more than software. It’s a commitment to reshaping the future of housing tech so that it finally works not only for your organisation but for you as a person.
Your voice, our blueprint
As we build CoreOne, we’re not doing it alone. We’re building it with you—our partners, users, and colleagues. We’re asking questions like:
- What’s one change that could make your job easier today?
- What would you automate if you could?
- What one thing should you never have to do in your day?
- How should housing software feel to use?
Because if we’re going to tackle burnout, stress, and inefficiency, we need to build systems that put your needs front and centre.
Join the movement
If you’re in housing, you’re doing one of the toughest jobs out there. You deserve tools that respect that reality. Tools that support, not sabotage. Tools that give you back time, clarity, and a sense of control.
That’s the future we’re building at ROCC Housing Technology Solutions. Let’s build it together.
