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Good News from the Cup Final Project 2011


  • 2207 young people attended Cup Final Sessions between 1st October 2010 -1st October 2011. This equated to a total contact time of 20,583 hours for young people who attended the Cup Final Project.
  • 505 Sessions were delivered in this timeframe. With 102 Holiday Courses and 403 evening sessions being delivered.
  • In the last year, more than 15 young people engaged on the Cup Final project have been referred to the Albion’s centre of excellence, performance centres, girls teams, Seagull Specials, and countless more have been encouraged to join local grass roots teams with our support.
  • The project has lead to a decrease in anti-social behaviour by engaging with young people who are “well known to the police through their involvement with crime”. (Sussex Police)
  • Daniel Cobden, PCSO for the Worthing Neighbourhood Policing Team: "There is one young adult male that was coming to our attention due to his behaviour. Through the football scheme we got to interact with him, to the point that when I saw him he would always ask if I was going to football that week. Without this contact and the opportunity for both the Police and the football team to work with him, he would almost certainly by now be a prolific offender."
  • Of those young people removed from sessions for bad behaviour, the majority have been assimilated back into the scheme following their exclusion.
  • Young people have travelled to several tournaments around Sussex and Surrey, made visits to Wembley Stadium, played matches alongside police officers, won tickets for home matches, and worn full Albion kit at events.
  • Sessions were promoted through local schools, youth clubs and Pupil Referral Units as well as through the Youth Offending Team, local police force, and probationary services to engage the harder to reach community.
  • A Youth Service spokesperson said: “The ever increasing numbers and loyalty from the young people attending each session and the huge commitment that the staff have towards both the young people and the community is overwhelming. These factors prove that the work that Brighton and Hove Albion is doing is an important asset to the local community. We look forward to working with them in the future.”
  • In the last year, the Cup Final project has engaged regularly with young people coping with a broad range of medical and emotional challenges: ADHD, autism, ME, diabetes, speech impediments, deafness, mutism, bullying and learning difficulties to name but a few.
  • More than 30 young people attended our annual Cup Final Residential at Ardingly College, home to some of the club’s first team training pitches. The residential provided coaching from some of the Albion’s leading technical coaches and emphasised the values of teamwork, inclusion, achievement, respect and self-belief.
  • Many of the older participants are now moving into Albion Goals NEET project, while others have progressed into FA Level 1 and FA Level 2 coaching qualifications, or Brighton & Hove Albion’s Personal Best course – a nationally recognised qualification which encourages participants to support community projects through volunteering and employment.
  • AITC and Cup Final Project will be linking up with the Justin Campaign to deliver Football provision in the Peacehaven Area.
  • Annual Preston Park Tournament, supported by ROCC Staff succeeded in attracting over 250 young people from all over Sussex and Surrey to play Football.
  • Nicole Webley (Guiness Trust) won Most Inspiring Female aged 14-16 at the 2011 National Kickz Awards at Villa Park. She also attended a reception in the House of Commons to help publicise the important role community football sessions has the deprived areas of the country.
  • Conrad Honore through his Cup Final Football sessions was selected to attend the Preformance Centre (Specialising in coaching advanced players) He went on a fully subsidized tour in Denmark (The Denmark Cup) and managed through his good performance to earn a trial and a contract with BHAFC Centre of Excellence.

Posted Wednesday, November 16th, 2011 by Cup Final Project Team

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